![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![SheThePeople on Twitter: "What red flags have helped you spot men who appear to be woke feminists but are actually anything but feminist? Share your stories of such instances in the comments. SheThePeople on Twitter: "What red flags have helped you spot men who appear to be woke feminists but are actually anything but feminist? Share your stories of such instances in the comments.](https://pbs.twimg.com/media/DwIRo7OX0AApE7x.jpg)
SheThePeople on Twitter: "What red flags have helped you spot men who appear to be woke feminists but are actually anything but feminist? Share your stories of such instances in the comments.
![Warren Davidson on Twitter: "@GrannieJ It's a slang term... https://t.co/YGdoGD9gq3 avoids the progressive world view attributed to the word and opts for the most positive use case. Definition #3 alludes to some Warren Davidson on Twitter: "@GrannieJ It's a slang term... https://t.co/YGdoGD9gq3 avoids the progressive world view attributed to the word and opts for the most positive use case. Definition #3 alludes to some](https://pbs.twimg.com/media/EDwC3IQX4AAOP6t.jpg)
Warren Davidson on Twitter: "@GrannieJ It's a slang term... https://t.co/YGdoGD9gq3 avoids the progressive world view attributed to the word and opts for the most positive use case. Definition #3 alludes to some
![The meaning of 'woke' is changing. Here's why Christians should avoid using it | Opinion | Premier Christianity The meaning of 'woke' is changing. Here's why Christians should avoid using it | Opinion | Premier Christianity](https://d17xjl6rg4e8ic.cloudfront.net/Pictures/1024x536/2/8/3/25283_adobestock_3570295281024x683_174479.jpeg)